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New Drone launch

Vivitar Adds Camera Drones & Dashcams to Product Lineup

LAS VEGAS (January 6, 2016 – CES Booth #13228) – Vivitar is taking its imaging know-how to the sky as well as the street with the release of its first collections of camera drones and dashcams. The product introductions are part of a broad initiative to extend the brand’s established reputation in the camera sector to new high-profile market categories, including complete lines of smart home solutions, action cams and lifelogging cameras that will also roll out in Q2. All products are value-priced for mass market placement, enabling consumers to try the latest fun and functional ‘tech toys’ with minimal investment.

Vivitar AirDefenderX Drones Vivitar’s inaugural line of drones includes three indoor/outdoor quadcopters from a basic model to a Wi-Fi edition. Each has a built-in 16.1MP camera, HD video recording abilities, two integrated LiPo batteries that deliver 24 minutes of flight time per charge, an easy-to-use radio transmitter with multidirectional controls, and the ability to hover, flip and fly upside down. In addition:

• The entry-level AirDefenderX DRC-220 (MSRP $49.99) – roughly the size of a paperback book at 7”x7”x1.6” – has six LEDs on the underchassis for night flights, a 100-meter flight range, a 90-minute recharge time, and a built-in Micro SD card slot for up to 32GB additional storage to watch captured videos on a smartphone or computer.

• The mid-priced AirDefenderX DRC-330 (MSRP $79.99) has a larger form factor at 12.8”x12.8”x2.6” with the same built-in Micro SD slot, a longer flight range at 200 meters, 64 LEDs wrapping around the entire unit for glow-in-the-dark fun, and a 120-minute recharge time.

• The top-of-the-line AirDefenderX DRC-333 (MSRP $99.99) is a Wi-Fi edition of the DRC-330 that adds on-board WiFi, a controller with a bracket for holding a smartphone, and a companion smartphone app enabling users to have a real-time, birds’-eye view of whatever the camera is seeing. Users also have the option to fly the drone from the app.

Initial distribution of all three models will be at Walmart.

Vivitar Dashcams

Vivitar will also be debuting five dashcams enabling drivers to provide video documentation to insurance companies and attorneys in the event of a traffic accident. Each model will include full HD recording with 9-minute looping ensuring availability of an up-to-date record of the last 9 minutes of driving. Mid-range and top-of-the-line SKUs will add features such as GPS location data embedded in each second of video, front and rear ‘dual cam’ video recording, and a speed camera/red light detection system. Consumers will also have a choice of suction cup and rearview mirror replacement models.

Dashcams will be released in Q2 with MSRPs from $29.99 to $99.99.

Vivitar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Vivitar

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.

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