About Us

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, health and beauty tools, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes.

A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations.

Vivitar Timeline