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360 degree action camera

Vivitar 360-Degree Action Camera Lands in Best Buy Following Recent Sales Success

Vivitar, a legacy family brand of fun and affordable tech products, is bringing its highly popular DVR988 HD 360-Degree action camera to Best Buy retail locations across the country. Starting at just $199, this 360 camera features the latest in video quality and usability, and is designed to truly capture all of the action you need at every angle. The camera will be available and on display in the camera department at Best Buy stores nationwide at the end of May.

With the projected growth of the 360 degree camera market at 35% over the next 4 years, Vivitar created this camera with a mission of delivering the latest cutting-edge technology at a more affordable price point than its competitors. This is a model that continues to work well for Vivitar with their top three action cameras (DVR783, DVR786, and DVR794) listed by NPD as three of the top 20 best selling models for Holiday 2016.

The DVR988 360 camera allows consumers to add a unique perspective to their action photos and videos, with its built-in video stitching software that seamlessly integrates two views into one spherical 360 image. In addition, consumers can chose several different modes of playback including VR mode, circle mode, flat panorama mode and inversion mode. The camera shoots 4K video, takes 16 megapixel still images, and features a 1.0” information screen and built-in WiFi to easily connect to a smartphone or tablet, allowing instant peer-to-peer sharing of photos and video. By simply connecting to your device, you can share images and videos from your camera directly with friends, family, or social media. The Vivitar 360 view app is compatible with iOS and Android, and includes virtual reality system support with a built-in gyroscope sensor. Users can also easily upload 360 degree videos to YouTube to show off their latest footage.

“Best Buy is the premier consumer electronics retailer, and we’re thrilled at the opportunity to offer our Vivitar products at one of the most influential stores in the country,” says Edward Cohen, Vice President, Vivitar Technology Division. “Consumers are looking for the latest cutting-edge technology but at a price point that is more affordable. This 360 camera provides everything that consumers want and that the Vivitar brand is all about - fun, affordability, and ease of use.”

The DVR988 360Cam comes standard with universal mounts, a waterproof case, tripod, RF remote control, and starts at $199. For more information, visit

About Vivitar

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit or follow the company on social media at Facebook, Twitter, YouTube and Instagram.

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