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Vivitar Introduces “the Year of 360” With New 360-Degree Imaging, Virtual Reality, and Smart Home Products at 2017 CES®

Vivitar Introduces “the Year of 360” With New 360-Degree Imaging, Virtual Reality, and Smart Home Products at 2017 CES®

(CES Booth #16038) -- Vivitar, a legacy family brand of fun and affordable tech products, unveils at 2017 CES® this week “the year of 360” - with new, 360-degree cameras across a range of different product lines including action cams, virtual reality, and drones. Vivitar’s 360-degree cameras feature the latest in video quality and usability, and are designed to truly capture the action at every angle - whether you’re outside braving the elements or inside exploring far off places within a virtual reality. These latest offerings and more will be previewed at the Las Vegas Convention Center, January 5-8, 2017, at the Central Hall, Booth #16038.

Vivitar’s new 360-degree offerings include:

Action Cameras 
The DVR1008 and DVR1108 360 action cameras boast dual 180-degree lenses along with built-in video stitching software that can be configured to automatically merge the two views into a seamless, 360-degree panoramic image of your latest adventure. The cameras will record full HD 1080 x 1080 pixel video at 30 frames per second, capture still images at 14.1 MP resolution, and come with a Micro SD slot for additional storage.

DVR 1008HD: 360 HD Wifi VR Action Camcorder (MSRP $199.99; Available Q2) 

  • Never worry about rain, sleet, or snow again with this new, completely waterproof 360 action camera
  • No case required - so you can capture the perfect shot every time!
  • 14.1 megapixel camera comes with 360-degree viewing right out of the box as well as a helmet mount and remote control for easier use
  • Submersible to IPX8 standard

 

DVR 1108HD: Waterproof 360 Camcorder (MSRP $149.99; Available Q2) 

  • All-in-one unit doubles as an action camera on-the-go or a security camera while charging at home - one camera meets every need!
  • 14.1 megapixel camera records in full HD 1080p
  • Built-in wifi allows for instant peer-to-peer sharing
  • Comes with a waterproof case and helmet mounts to fit every sporting need

 

Virtual Reality 
Also included in the 360 product line is Vivitar’s newest virtual reality headset. The 3D VR Glasses with Bluetooth Audio are the easiest way to view virtual reality content. And with built-in Bluetooth audio, you’ll be completely immersed in the virtual world.

VR 270/290 3D VR Glasses w/ BT Audio (MSRP $39.99; Available Q2) 

  • Get ready for the future of entertainment with Vivitar’s new 3D VR Glasses, complete with built-in Bluetooth headphones
  • Ultra-light headset includes adjustable lens for a comfortable fit every time
  • Compatible with all smartphones

 

Drones 
Vivitar’s latest drones, the DRC466 Folding Drone and the DRC444 Aerial Camera Drone, are taking the 360-degree technology into the air. With all-new hover and “follow me” technology, these drones can track your movements and create stunning videos for you to share with friends and family!

DRC 444 Wifi Camera Drone (MSRP $129.99; Available Q2) 

  • Take to the sky and record your escapades with Vivitar’s new Aerial Camera Drone, perfect for the adventurous person in your life
  • Onboard wifi allows for easy connectivity and control
  • Comes with an HD camera to record your flights in 360 degrees
  • Hover mode with multi-directionality means there’s no place this drone won’t go!

 

DRC 466 Folding Camera Drone (MSRP $199.99; Available Q2) 

  • New “Follow Me” technology enables the Folding Camera Drone to hover at a set distance behind you while recording
  • Unique folding design allows for convenient storage
  • 2.4G four-axis Spider Drone can ascend and move forward, backward, left, and right all through the easy-to-use controller

 

For more information, check out Vivitar at the Las Vegas Convention Center, Central Hall, Booth #16038, or visit http://www.vivitar.com.

About Vivitar 
Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit http://www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube and Instagram. 
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  • Melissa Hoistion
  • Tags: News
Vivitar Makes Having a Smart Home Easier and Safer Than Ever with New IP Security Cameras Unveiled at 2017 CES®

Vivitar Makes Having a Smart Home Easier and Safer Than Ever with New IP Security Cameras Unveiled at 2017 CES®

(CES Booth #16038) -- Vivitar, a legacy family brand of fun and affordable tech products, unveils at 2017 CES® this week its expanded smart home line, including a range of new IP security cameras that make it easier than ever to keep your home safe. The new products include a hidden camera disguised as a smoke detector, a doorbell camera for added security at your front door, a camera with a magnetic base that can be mounted anywhere in the home, and a 360-degree camera with built-in motion sensor alert. These latest offerings and more will be previewed at the Las Vegas Convention Center, January 5-8, 2017, at the Central Hall, Booth #16038.

All of Vivitar’s new smart home cameras will now come standard with its convenient “Talk 2 U” function, which lets users communicate through the camera’s speakers from any location.

Vivitar’s new IP security cameras, scheduled to be available Q2, include:

IPC 420 360 IP Cam 

  • Keep your home safe with this “stealth” home security camera - cleverly disguised as a smoke detector 
  • Magnetic base makes installation on the wall or ceiling a breeze 
  • Built-in wifi connectivity 
  • iOS and Android compatible

DB-208 IP Doorbell Camera 

  • Never miss a visitor! Vivitar’s IP Doorbell Camera starts recording as soon as the doorbell is rung; can also be remotely activated 
  • Built-in MicroSD slot records video locally 
  • Built-in motion sensor alert and night vision mode makes this the ultimate first line of protection for your home

IPC 320 IP Cam 

  • See what your fridge sees! This trusty cam comes with magnetic base and can be mounted virtually anywhere 
  • Built-in wifi connectivity 
  • Compatible with iOS and Android systems 
  • OTA updates available; includes 2GB free cloud memory space

IPC 117 360 IP Cam 

  • This multi-surface mountable camera can be strategically placed virtually anywhere in your home 
  • Built-in motion sensor alert 
  • 2GB free cloud space for additional storage

For more information, check out Vivitar at the Las Vegas Convention Center, Central Hall, Booth #16038, or visit http://www.vivitar.com.

About Vivitar 
Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit http://www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube and Instagram. 
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  • Melissa Hoistion
  • Tags: News
Match Your Gear to Your Style with Vivitar’s New Fashion Collections Now On Display at 2017 CES

Match Your Gear to Your Style with Vivitar’s New Fashion Collections Now On Display at 2017 CES

(CES Booth #16038) --Vivitar, a legacy family brand of fun and affordable tech products, unveils at 2017 CES® this week a range of new looks for its audio products and mobile accessories - so you can match your gear to any style or mood, with seven new collections featuring the latest trends in color and material. Each collection features an assortment of speakers, headphones, earbuds, phone cases, charging cables, and more - all designed to help you stand out from the crowd. These latest offerings and more will be previewed at the Las Vegas Convention Center, January 5 - 8, 2017, at the Central Hall, Booth #16038.

No matter what your taste is, Vivitar has an accessory collection to match - whether it’s clear or colorful, fabric or metal, carbon fiber or wood, even lightup.

Clear 
Keep it simple and on trend with Vivitar’s Clear Collection. Clear products are trending right now and Vivitar’s Clear line includes the latest speakers, headphones, and earbuds. The headphones come with a red outline and the earbuds are available in your choice of clear or blue tinted.

Mobile Candy 
Bright, basic colors are the focus of Vivitar’s Mobile Candy Collection. Grab earbuds, headphones, and more in purple, blue, green, and red.

Fabric 
Match your clothes to your accessories with the Vivitar Fabric Collection. From headphones and speakers, to charging cables and battery packs, these products are covered in a sleek fabric that comes in your choice of blue, red, pink, teal and grey.

Metal 
Tap into the hottest metallic trends with Vivitar’s Metallic Collection, with two different types of speakers, headphones and earbuds in your choice of metallic black, gold, rose gold, and silver.

Carbon Fiber 
Accessorize for the future with these high-tech speakers, earbuds and headphones. Carbon Fiber has been growing in popularity as a stronger, lighter alternative to plastic, making your accessories more durable. The carbon fiber collection comes in your choice of red and blue so you’ll be sure to find the right fit for you.

Wood 
Perfect for the outdoorsy type, these speakers and headphones come with a unique wood casing. The speakers make a great poolside summer accessory while the headphones make for a good hiking companion.

Lightup 
Transform dull headphones into a flashing work of art with Vivitar’s Lightup accessory line. The headphones are embedded with lights in the sides of each earpiece that move to the beat, so you’re sure to stick out from the rest of the crowd.

For more information, check out Vivitar at the Las Vegas Convention Center, Central Hall, Booth #16038, or visit http://www.vivitar.com.

  • Melissa Hoistion
  • Tags: News
Vivitar Adds Camera Drones & Dashcams to Product Lineup

Vivitar Adds Camera Drones & Dashcams to Product Lineup

LAS VEGAS (January 6, 2016 – CES Booth #13228) – Vivitar is taking its imaging know-how to the sky as well as the street with the release of its first collections of camera drones and dashcams. The product introductions are part of a broad initiative to extend the brand’s established reputation in the camera sector to new high-profile market categories, including complete lines of smart home solutions, action cams and lifelogging cameras that will also roll out in Q2. All products are value-priced for mass market placement, enabling consumers to try the latest fun and functional ‘tech toys’ with minimal investment.

Vivitar AirDefenderX Drones Vivitar’s inaugural line of drones includes three indoor/outdoor quadcopters from a basic model to a Wi-Fi edition. Each has a built-in 16.1MP camera, HD video recording abilities, two integrated LiPo batteries that deliver 24 minutes of flight time per charge, an easy-to-use radio transmitter with multidirectional controls, and the ability to hover, flip and fly upside down. In addition:

• The entry-level AirDefenderX DRC-220 (MSRP $49.99) – roughly the size of a paperback book at 7”x7”x1.6” – has six LEDs on the underchassis for night flights, a 100-meter flight range, a 90-minute recharge time, and a built-in Micro SD card slot for up to 32GB additional storage to watch captured videos on a smartphone or computer.

• The mid-priced AirDefenderX DRC-330 (MSRP $79.99) has a larger form factor at 12.8”x12.8”x2.6” with the same built-in Micro SD slot, a longer flight range at 200 meters, 64 LEDs wrapping around the entire unit for glow-in-the-dark fun, and a 120-minute recharge time.

• The top-of-the-line AirDefenderX DRC-333 (MSRP $99.99) is a Wi-Fi edition of the DRC-330 that adds on-board WiFi, a controller with a bracket for holding a smartphone, and a companion smartphone app enabling users to have a real-time, birds’-eye view of whatever the camera is seeing. Users also have the option to fly the drone from the app.

Initial distribution of all three models will be at Walmart.

Vivitar Dashcams

Vivitar will also be debuting five dashcams enabling drivers to provide video documentation to insurance companies and attorneys in the event of a traffic accident. Each model will include full HD recording with 9-minute looping ensuring availability of an up-to-date record of the last 9 minutes of driving. Mid-range and top-of-the-line SKUs will add features such as GPS location data embedded in each second of video, front and rear ‘dual cam’ video recording, and a speed camera/red light detection system. Consumers will also have a choice of suction cup and rearview mirror replacement models.

Dashcams will be released in Q2 with MSRPs from $29.99 to $99.99.

Vivitar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Vivitar

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.

  • Melissa Hoistion
  • Tags: News
360-Degree Action Cam Will Lead Expanded Vivitar POV Line

360-Degree Action Cam Will Lead Expanded Vivitar POV Line

LAS VEGAS (January 6, 2016 – CES Booth #13228) – Vivitar is upping its action cam game with the planned Q2 release of four new point-of-view video cameras, including a 360-degree action cam that will cost less than half of most products in the category at $169.99 (MSRP). The expanded lineup of value-priced Vivitar action cams will also include a 180-degree model for wide-angle image capture and a separate model offering next-generation 4K video resolution. All four will be Wi-Fi-enabled, come with a waterproof case, and be available initially at Walmart, Target and Amazon.

The 360-degree Vivitar DVR988HD 360 Cam will feature two 180-degree lenses on the front and back of the square-shaped housing along with built-in video stitching software that can be configured to automatically merge the two views into a seamless panoramic image of your latest adventure. The camera will record full HD 1080 x 1080 pixel video at 30 frames per second, capture still images at 12.1 MP resolution, shoot roughly four hours of video on a single battery charge, and incorporate 200MB of internal storage as well as a Micro SD slot for an additional 256GB.

The 360 Cam will also incorporate a 2” preview screen and built-in Wi-Fi for easy photo/video transfer to smartphones or tablets for sharing with friends, family or social media. Accessories included in the package will include a waterproof case for shooting up to 30 feet underwater, plus a wall charger, sync/charge cable, helmet mount, ATV/bicycle mount, and wireless on/off remote control. The remote can be strapped to the wrist for easy camera activation the second you see something you want to get on camera – from the first lurch of a roller coaster ride on your family vacation to the perfect wave rolling toward your surfboard.

Other new Vivitar action cams will include:

• The Vivitar DVR968HD 180 Cam, featuring a 180-degree field of view that captures extra-wide-angle images reaching to the outer edges of the user’s peripheral vision. It will feature the same form factor, full HD 1080P video and 12.1 MP photo capture, 2” preview screen, built-in Wi-Fi, storage and accessories as the 360 Cam. (MSRP $149.99)

• The Vivitar DVR914HD 4K Action Cam, distinguished by a 4K video recording resolution at 30 frames per second that is emerging as the new standard in image quality. It will feature a slim rectangular form factor, the same full HD 1080P video and 12.1 MP photo capture, 2” preview screen, built-in Wi-Fi, storage and accessories as the 360 Cam plus a free-standing mount. (MSRP $149.99)

• The Vivitar DVR794HD Wi-Fi Action Cam, the entry-level Wi-Fi model in the series. It will feature the same form factor, full HD 1080P video and 12.1 MP photo capture, 2” preview screen, built-in Wi-Fi, storage and accessories as the 360 Cam. (MSRP $99.99)

The four new action cams will join two non-Wi-Fi models that hit store shelves last fall. The Vivitar DVR783HD Action Cam (MSRP $39.99) provides HD video recording, 5.1 MP still image capture, and a 1.8” preview screen. The Vivitar DVR786HD Full HD Action Cam (MSRP $69.99) takes 1080P video and 12.1 MP photos with a 2” preview screen. Both include a waterproof case, wireless remote control, helmet mount, ATV/bicycle mount and Micro SD card support for expandable memory.

Vivitar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Vivitar

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.

 

  • Melissa Hoistion
  • Tags: News

Vivitar Targets Millennials in Fun-Oriented Rebranding Campaign

LAS VEGAS (January 6, 2016) – Vivitar today announced a major rebranding and expansion of its consumer electronics portfolio designed to boost the brand’s grab ‘n go shelf appeal for the millennial consumers who are already its primary customers. The update will debut at the International Consumer Electronics Show in Las Vegas January 6-10 in booth 13228, with dozens of new products ranging from action and lifelogging cameras to drones, smartwatches, smart home devices, and mobile and audio accessories, all featuring vibrant new package graphics and entry-level price points crafted specifically to fit millennials’ tastes and buying habits.

 

Built around a ‘We Make Fun’ theme, the rebranding program will also utilize clever but clear messaging about each product’s use to overcome barriers to purchase that are common in the category because of technical-only labeling. The new packaging on the brand’s Bluetooth headphones will proclaim that the products ‘Get Loud,’ USB lightning connectors will ‘Charge Away,’ waterproof action cams will ‘Make a Splash,’ baby cams will help infants ‘Sleep Tight’ and so on, encouraging impulse sales.  


These features will be supported by colorful in-store displays, a revamped website and booth in the central hall of CES reflecting the new brand personality, commercials and other digital advertising, and social media campaigns that will help increase brand recognition and promote sell through for retailers.

 

The initiative was prompted by Vivitar’s rapidly growing footprint in the lifestyle technology products space, which in turn has been fueled by the brand’s ability to rapidly deliver affordable products that capitalize on the newest technology trends. Sales of Vivitar-branded mobile products alone doubled from 2014 to 2015, resulting in a #3 category ranking, according to NPD Group.  This growth has been driven by Sakar International, which has steadily expanded Vivitar’s original camera-focused business into new market sectors since acquiring the now-78-year-old brand name and intellectual property in 2008.

 

Less Tech-y, More Fun

 

“Store shelves are filled with look-alike consumer electronics products that are intimidating, boring, pricey, and confusing to anyone without a fair amount of technical knowledge.  That’s not the way to sell to millennials, who are highly style-conscious, want to try new things without a big investment, and frequently buy on impulse. Both the product and the packaging need to jump off the shelf without requiring a lot of study,” said Jeff Saka, President of Sakar International.

 

“Our rebranded Vivitar line will send that ‘grab me’ message while also providing a consistent look across all product categories, helping to drive sales as well as build brand loyalty that will carry over from product line to product line,” noted Abbas Bhanji, European Managing Director of Sakar International. “No other brand in the space today is equipped to reach the millennial audience or establish an instantly recognizable shelf presence in this way.”

 

As part of the rebranding Vivitar will be broadening the product line up into four major categories, Digital Imaging, Mobile Power, Mobile Audio and Smart Home, which will poise Vivitar into the hot, trendy CE categories for 2016.  Among the dozens of new products to be released as part of the initiative are:

  • The Vivitar 360 Cam for 360-degree video capture, complete with built-in video stitching software and built-in Wi-Fi for instantly sharing photos and videos (MSRP $169.99).
  • The Vivitar MicroCam, the tiniest of a new series of wearable camcorders designed for capturing photos and videos of users’ everyday activities with the ability to share those memories via built-in Wi-Fi (MSRP $129.99).
  • The Vivitar Air Defender Camera Drone, a quadcopter with a built-in camera with 32 LED lights for night flights (MSRP $99.99).
  • The Vivitar 2-in-1 LED Bluetooth Speaker Light Bulb, a multi-colored, Bluetooth-enabled LED lightbulb that lets users stream music wirelessly from any Bluetooth-enabled device as well as change the lighting to suit their mood (MSRP $49.99).
  • The Vivitar Wi-Fi Smart Plug, an electrical outlet with two USB chargers enabling remote control of lights, TVs, appliances and more via a downloadable app and compatible with Apple Home Kit (MSRP $79.99).

 

Vivitar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.  For more information, please visit the new website at www.Vivitar.com, or follow our social media at Facebook, Twitter, YouTube, and Instagram.

 

About Vivitar

Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations.  For more information, visit www.vivitar.com

 

  • Melissa Hoistion
  • Tags: News