New Vivitar MicroCam Delivers Big Lifelogging Features in Tiny Package

31 December 2015

LAS VEGAS (January 6, 2016 – CES Booth #13228) – Making hands-free video memories is about to get easier with the new Vivitar MicroCam (MSRP $79.99), an ultra-thin wearable camcorder packed with features including Wi-Fi, Bluetooth, Vivitar-quality image capture, easy social media sharing, and a built-in clip mount as well as external mounting accessories.

The MicroCam is one of seven Vivitar body cams that will launch in Q2, marking the company’s debut in the lifelogging space. Initial distribution will be at Walmart and Amazon.

The matchbook-sized Vivitar MicroCam Air DVR939HD will create no-hands-needed, ‘day in the life’-type records of everything from dog tricks to weekend parties with a 160-degree field of view fixed lens, 3x digital zoom, full 1080p HD video resolution and 10MP still photo resolution. Simply press the On, Off or Record button on the MicroCam, then use the free companion app to control the camera, view and replay the resulting footage and snapshots, and instantly upload and/or share the scenes of your choice from any Wi-Fi-enabled smartphone, tablet or other device. The built-in clip mount makes it easy to attach the MicroCam to a shirt or coat, and accompanying magnetic, adhesive, helmet and ATV/bicycle mounts support a full range of other usage scenarios. The MicroCam also has a Micro SD slot for up to 32GB additional storage.

Other new Vivitar body cams will include:

• The Vivitar LifeCam3 DVR788HD (MSRP $79.99), a small cube-shaped wearable featuring a 1.4” preview screen, 60-degree field of view fixed lens, radio frequency remote control enabling users to control the camera out of the line of sight, and built-in HDMI port allowing direct connection to a TV for photo/video viewing without uploading to an intermediary device. Other features will include HD video capture, 8MP photo resolution, waterproof construction, Micro SD compatibility, and a selection of magnetic, adhesive, suction cup, helmet and ATV/bicycle mounts.

• The Vivitar LifeCam3 Air DVR798HD (MSRP $129.99), a Wi-Fi edition of the LifeCam3 with a 120-degree wide-angle lens, 1080p video capture and 10MP photo resolution.

• The Vivitar SelfieCam DVR844HD (MSRP $99), a rectangular ‘stick and shoot’ video cam roughly the size of a die-cast toy car that can be easily fastened to a wall, refrigerator, computer screen or other surface with an attached adhesive and magnet. The body cam of choice for parties and other events where users would rather not clip a camera onto their clothes, the SelfieCam will record the action from its perch with a 360-degree swivel lens that can be controlled with the radio frequency remote control, 60-degree field of view, full HD 1080p video capture, and 8MP photo resolution. It will also include a 1.5” preview screen and come with helmet and ATV/bicycle mounts for keep-it-on-you applications.

• The Vivitar SelfieCam Air DVR854HD (MSRP $149), a Wi-Fi edition of the SelfieCam featuring 1080p HD video capture and 10MP photo resolution.

The series will also include three other SKUs with MSRPs ranging from $49.99 to $99.99.

Vivitar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Vivitar Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company’s portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.


Aly Perlmutter