Vivitar to Release 3 Tablets for Families
30 January 2013
7” Android Devices Will Ship in Spring 2013 with MSRPs under $150
LAS VEGAS (January 9, 2013) –Vivitar today announced the planned spring release of three different tablets designed specifically for children and their families. Offerings will include the XO Learning Tablet, featuring curated educational content as well as support for bilingual families; the Camelio Tablet, which will offer a series of ‘personality kits’ that can be tailored to the child’s interests; and a line of licensed tablets featuring Hello Kitty, Barbie and Monster High branding for children in different age groups. All will be 7” Android-based models with expected MSRPs of less than $150.
The announcement coincides with the Vivitar brand’s 75th anniversary and an aggressive expansion of the company’s portfolio to deliver a new generation of affordable, feature-rich, family-friendly products that build on the brand’s rich heritage of technology innovation in consumer electronics.
XO Learning Tablet
Under an exclusive license agreement with One Laptop per Child (OLPC), Vivitar will release the XO Learning Tablet to leading U.S. retailers beginning with Walmart stores and Walmart.com. The 7” Android device will feature OLPC’s new XO Learning System, an Android-compatible software package for child-centric learning for ages 3-12. All content has been curated and selected for appropriateness and educational value, including applications, books, games and videos utilizing children’s aspirations as a theme to drive learning experiences. XO Learning also offers a full range of parental controls, user IDs for up to three children, and a dashboard where the child or parent can review usage, types of content and the skills the child is developing. Separate English and Spanish content will be available with the press of an icon for bilingual families, with additional languages to be added in future releases.
Vivitar’s Camelio Tablet will offer unique add-on ‘personality kits’ allowing the base 7” Android tablet to be customized to the child’s age and favorite licensed properties, and changed as the child moves from preschool to elementary school to the tween/teen stage. Each $20-$30 kit will include a tablet case as well as a card with a code that unlocks branded content such as wallpapers, widgets, music and books. Initial personality kit options will range from multiple franchise properties popular with girls of different ages to top superhero and sports brands for boys. The Camelio line will also include parental controls.
Vivitar will also introduce three 7” branded Android tablets for Hello Kitty, Barbie and Monster High enthusiasts. Each branded model will include custom home screens, wallpapers, photo editing, contacts and more featuring graphic themes from the respective licensors, leveraging the runaway popularity of each brand to appeal to target audiences from 3 to 35.
Vivitar is a leading provider of photographic, audio and optic devices and related accessories with a rich 75-year heritage of technology innovation and affordability dating back to 1938. Building off the success of its legendary Series-1 lenses and flashes, the company has steadily expanded its product portfolio to include cameras, camcorders, accessories and now tablets tailored to the needs of today’s families. Vivitar is headquartered in Edison, New Jersey, with additional offices across the United Kingdom, Latin America, Canada and Hong Kong, and global retail distribution spanning more than 100,000 locations in both mass market and specialty channels. For more information, visit www.vivitar.com