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By Greg Scoblete -- TWICE     Las Vegas — Sakar pulled back the curtain on its first Vivitar-branded digital cameras since acquiring the decades-old photo brand last year. The company also added another iconic photo brand to its stable — Kodak — in a license deal that will see Sakar sell Kodak-branded film cameras and computer accessories.

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Sakar International acquired the Vivitar brand last year and introduced new Vivitar products including digital, underwater and video cameras as well as digital SLR camera lenses and a battery charger that accommo-dates over 300 different camera and

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Sakar International today unveiled a new line of Vivitar products including digital, underwater and video cameras as well as digital SLR camera lenses and a battery charger that accommodates over 300 different camera and other lithium ion batteries. The products are Sakar's first Vivitar-branded SKUs since Sakar acquired the well-known brand last year in a bid to broaden its camera offerings. Combining the strong feature set and moderate pricing that have characterized Vivitar photography products for over 70 years, the new cameras include: Vivitar V8400P Underwater 8.1MP Digital Camera (SRP $129.95) for taking bright, colorful, in-the-water pictures when swimming, diving or snorkeling. This compact 8.1-megapixel camera is waterproof at depths up to 30 feet and has an 8x digital zoom, 2.4” LCD, 32MB internal memory, an SD memory card slot that accommodates cards up to 8GB, and video capture. It is also shockproof and one of the most affordable underwater cameras on the market. Vivitar DVR840XHD Camcorder (SRP $249.95), a 5-megapixel high definition video camera featuring a 5x optical zoom, and a 3” TFT display It weighs just 14 ounces, uses SD memory cards with capacities up to 8MB, and offers image stabilization, an MP3/MP4 player and a voice recorder. Vivitar V8025 Digital Camera (SRP $99), a high definition 8-megapixel touch screen camera with an 8x digital zoom, 2.4” LCD, and a super-slim design. This budget-priced shooter uses SD memory cards capable of storing up to 8GB and measures just 3” wide x 2-1/4” high x .5” deep for easy stowing in a pocket, purse or briefcase. It also includes a touch screen, image stabilization and a face/smile detection and is Pictbridge-ready for direct-to-printer use without a PC. “These new cameras cater to consumers who want excellent image quality, advanced features and easy usability at an affordable price,” said Sakar COO Ralph Sasson. “Vivitar has always filled that role, and these new products continue that tradition.”

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